How Podcasting Became My Most Powerful Branding Tool (And How to Start Yours)

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When I launched my podcast last fall, I saw it as more than just another platform. It was a necessary piece of a larger puzzle — filling a critical gap in how I communicate my message around personal branding and authority-building with CEOs, entrepreneurs, authors and professionals.

Let’s face it: business leaders are busy. While they may enjoy reading books, articles and blogs to stay informed and inspired, carving out time to sit down and read can be difficult. But listening? That’s another story.

Whether traveling between meetings, commuting or simply taking a break from the screen, audio (and increasingly, video) content

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