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When [solidcore] launched a 10-class challenge over 14 days, it came with a simple prize: a branded hoodie.
Clients packed studios across the country. Some took the class at sunrise. Some, like CEO Bryan Myers, squeezed in late-night sessions to qualify.
“I was taking class at 10:00 PM,” he told me on the latest episode of One Day with Jon Bier. “My husband was like, ‘I’m pretty sure you can probably convince someone to give you a hoodie out of the back room.’ And I’m like, ‘I’m gonna earn this freaking hoodie.'”
That mindset is what Myers believes has powered [solidcore]’s growth.