“Disrupt to Democratize”: How This Former Art Teacher and Sports Marketer Founded a $75 Million Athlete Media Empire

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A few years ago, Collin Castellaw was an art teacher earning just $25,000 a year when he decided to start making YouTube videos. Today, alongside his business partner Deron Guidrey, he leads PlayersTV — the first athlete and fan-owned sports and lifestyle TV network with a pre-money valuation of $75 million.

“We’re not from traditional TV or legacy media backgrounds, and I think that’s what sets us apart,” Castellaw says. “It allows us to think differently, move quickly like a startup, and focus on where the industry is heading, not where it’s been.”

Guidrey first discovered Castellaw through Shot Mechanics, his YouTube

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