Opinions expressed by Entrepreneur contributors are their own.
Authenticity is a game-changer in building brand trust and credibility. In an era where consumers value the opinions of fellow consumers as much or more than polished marketing campaigns, user-generated content (UGC) increases your brand messages’ perceived authenticity. UGC functions as social proof that enhances your brand’s reputation.
In this article, we explore how your business can encourage audiences to create content and how to incorporate it into your marketing strategy.
Related: The Beginner’s Guide to User-Generated Content
The importance of user-generated content (UGC)
User-generated content is content specific to your brand that has been created by customers, fans or others who share
→ Continue reading at Entrepreneur