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When was the last time an ecommerce brand showed you how many zip codes they have shipped their products to? Did this make you trust them more? Startups often focus on typical trust signals, such as customer reviews and security badges (SSL certificates), to convey to potential customers that they can be trusted — but in a crowded market, this alone won’t suffice.
Customers have tons of options today, and startups should leverage creative messaging to signal trust.
Related: Your Customers Won’t Trust You Unless You Embrace These 5 Strategies
Why creativity in trust-building matters
Online shoppers have come to expect the usual
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