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I’ve said it before, and I’ll say it again: Marketing will always be based on relationships. People want connection. They want to trust who they are working with — not just the business but the person behind the business. The best way to connect with potential (and current) customers is to cultivate your personal brand.
Where people get hung up is the strategy behind creating one. This is how a SWOT analysis on your personal brand can help you create a plan to start and nurture those relationships.
The fact is, we all have a personal brand, whether we like it or
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