Why Client-Centric Businesses Win — Lessons from Sir Alex Ferguson and Amazon

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Let me start by saying that, first and foremost, every business should focus on delivering the best products and services they can. You can master your craft and consistently deliver technically sound outputs for your clients, driving key business objectives for them.

That should be enough, right?

Once you have nailed down your offering, you’ll start asking yourself, “What’s next?” That’s when you realize that the key to truly expanding and reaching the next level is shifting your mindset to being client-centric.

Why? Because at the heart of everything will always be the client’s wants and needs. In fact, once you make

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