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Forming a startup is a lot of hard work for an entrepreneur. You’ve come up with an idea, developed a business plan, secured funding and put the business plan into action with your first customers or clients. But where do you go from here? The natural next step for any business is growth, and many startups often use PR to enable this growth.
One of the biggest obstacles a startup faces is getting the word out there. Simply put, if the public — or at least the intended customer base — of a business does not know it exists, that business
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