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History is rife with examples of “exciting” new business offerings that crash and burn. A business might make a big swing designed to change the game, but rolling out new, cutting-edge products and services that nobody asked for isn’t always the wisest approach.
Here’s the truth: in the startup world, we like to praise disruptors while forgetting that sometimes the smartest growth opportunities come from much subtler moves. In fact, your next best new product or service could be hidden in plain sight.
As the founder of multiple startups, I’ve learned that strategic expansion isn’t necessarily about overhauling your business or pulling
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