New York CNN —
When the world is in turmoil, it’s easy to impulse buy.
The sentiment has long been pushed on social media — a quick run to HomeGoods or Target, clicking an Amazon affiliate link, or just keeping up with the latest item drops.
Many Americans, especially female content creators, are pushing back against overconsumption and pledging to buy less — or even nothing beyond essentials — as well as not repurchasing a product they own until it has expired or no longer has use. The campaigns now have coined names such as
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