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Signature sneakers have been a cornerstone of the basketball business since Michael Jordan signed with Nike in 1984. As the saying goes, everybody wants to ‘Be Like Mike.’ But the shoe game has come a long way since Nike willingly paid MJ’s fines for wearing Air Jordans in “unapproved colors.”
Turn on an NBA game today, and you’ll see players rocking shoes in every color and style imaginable, each pair making a unique statement. Now, Golden State Warriors superstar Steph Curry — one of Jordan’s fiercest challengers for the title of basketball’s most influential player — aims to revolutionize the sneaker
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