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With most customers coming from online sources, entrepreneurs now need to focus a considerable amount of their time and marketing dollars on tools like social media, email marketing and online advertising. The challenge is that consumers have a wide range of preferences when it comes to online use. Some spend hours scrolling through social media, while others prefer to engage with brands directly through their websites or by researching what others are saying on their Yelp page. As a small business owner, it can be difficult to determine where to focus your marketing to achieve the best results.
The solution is
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