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Let’s get straight to it: Business isn’t all about numbers, spreadsheets and quarterly reports. It’s about people. Human behavior is the foundation of every dollar earned or lost in a company. It’s something the best CEOs understand, approaching leadership with the curiosity and observational skills of an anthropologist. They see past metrics and look toward what moves people: beliefs, motivations and habits.
If you are someone running a business or a team, you probably know by now that logic alone will hardly win hearts and rarely sustain success. The real magic is in understanding why people do what they do, not
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