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If you have a business, sales automation tools are likely catching your attention. The boom of AI-driven solutions promising to streamline your sales process and boost revenue makes the appeal understandable. But before jumping into automation to accelerate sales, let’s be clear about something fundamental: sales and customer relationship management (CRM) are two distinct functions.
Sales is about converting opportunities into revenue through strategic processes and deliberate actions. CRM, on the other hand, focuses on building and maintaining meaningful connections with people who interact with your business. While these functions support each other, confusing them can damage both.
Unless your company is
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