When Shaquille O’Neal Wanted to Start a Restaurant, This Is Who He Approached

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Perry Rogers, CEO and founder of sports management and corporate consulting company PRP, has managed both superstar athletes and Hollywood stars. He also built a successful restaurant company, JRS Hospitality, with many hot spots on the Las Vegas Strip.

Those experiences prepared him to partner with his client Shaquille O’Neal to create a truly larger-than-life restaurant brand. Big Chicken is a testament to collaboration, vision and fun.

Related: Shaquille O’Neal Used an Unconventional Strategy to Start His Chicken Restaurant — Here’s Why It Worked

Building a legacy for Shaquille O’Neal

The story of Big Chicken began with a question. “Shaquille came to me

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