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A brand’s identity is often thought to originate at the top, defined by executives who set the tone and vision. Yet, in today’s interactive landscape, audiences wield unprecedented influence, shaping how brands are perceived in real time.
Striking the right balance between leadership vision and audience feedback isn’t just important — it’s essential for long-term success. Here’s how to understand this dynamic and build a brand that thrives.
Related: This Overlooked Leadership Trait Makes All the Difference in Your Ability to Captivate an Audience
1. Leadership sets the vision
A brand’s foundation is laid by leadership. Visionary leaders define the mission, values and
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