How Small Businesses Can Thrive on Amazon and Other Online Marketplaces in 2025

Opinions expressed by Entrepreneur contributors are their own.

Consumers today want convenience and instant gratification. That’s why millions of consumers turn to platforms like Amazon to make everyday purchases. With a simple click of a button, the product they want arrives at their doorstep within a few days (or sooner). Thanks to technology and changes in consumer behavior due to the global pandemic, ecommerce is expected to continue growing rapidly. By 2028, the global ecommerce market is expected to grow by 50% to nearly $7 trillion.

In today’s modern economy, most entrepreneurs and small business owners are required to embrace technology through social media, chatbots, workflow automation and CRM

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