According to the data from the National Retail Federation and consumer research firm Prosper Insights & Analytics, 183.4 million people in the U.S. will shop (in-store and online) from Thanksgiving through Cyber Monday. Meanwhile, Black Friday alone is expected to see 131.7 million shoppers.
But where, how, and why are consumers spending their cash? Shopify’s 2024 holiday retail survey examined trends for the holiday season by looking at responses from 2,000 consumers in the U.S. and another 16,000 in Australia, Canada, France, Germany, Italy, Japan, Spain, and the U.K.
Here are some key details about consumer behavior this holiday season:
Related: 5 Black Friday Strategies to Turn Holiday Browsers into Instant Buyers
What
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