A majority of social media influencers don’t verify information before sharing it with their audiences, a study published Tuesday by the UN’s scientific and cultural arm found, underscoring concerns that some of the biggest online figures can uncritically spread misleading claims.
According to the UNESCO study, 62% of surveyed creators said they don’t vet the accuracy of content before sharing it with their followers. Roughly one-third of influencers said they shared information without checking its validity if it originated from a source that they trusted, while 37% said they verified information with a
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