Nestle and Keurig want you to make iced coffee at home instead of paying a barista. That’s harder than it looks | CNN Business

Iced coffee just isn’t the same when you make it at home. It quickly waters down, tastes bitter and simply doesn’t emulate what you pay a barista upwards of $8 for.

But brands like Nestlé and Keurig, who make single-serve espresso machines ubiquitous in many households, are going all in on iced coffees, attempting to draw customers from trendy coffee shops back to their kitchens.

This year, Keurig Dr Pepper launched a machine that is dedicated to iced coffee, advertising a drink “as cold as the coffee shops” in three minutes

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