New York CNN —
Americans are losing their taste for Lunchables.
Sales of the compartmentalized meat and cheese meal marketed to kids and their busy parents in colorful boxes slid 12% during the quarter ending on November 3, according to Circana data.
Lunchables’ slide is hurting its parent company, Kraft Heinz. Kraft Heinz’s sales dropped 2.2% last quarter, nearly half of which was driven by Lunchables. The company is scrambling for a fix to its nearly $2 billion brand.
“Lunchables for us is a top priority,” said Diana Frost, Kraft Heinz’s global chief
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