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Studies have shown that a strong brand can significantly impact a company’s bottom line. Lucidpress found that brand consistency can increase revenue by 10-20%, while Millward Brown discovered that strong brands have three times the sales volume of weak brands.
By recognizing the signs that your brand needs a makeover, you can revitalize your business and achieve long-term growth. In this article, I will explore key indicators that suggest it’s time for a rebrand and discuss the benefits of a well-executed rebranding strategy.
1. A new product line was launched or the product itself has changed
One common trigger for a rebrand is
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