Opinions expressed by Entrepreneur contributors are their own.
Digital PR is often presented as a powerful way to boost a brand’s visibility, build authority and improve SEO. However, many clients don’t realize that what they’re paying for isn’t always what they get. From overpriced syndication services to paid media placements disguised as organic PR, digital PR is filled with traps that can cost businesses thousands without delivering real value.
In this article, we’ll look at some of the common problems in the digital PR industry and why clients should be cautious when investing in these services.
Related: Pros or Pretenders? How to Choose a Reliable PR Agency in 6 Steps
→ Continue reading at Entrepreneur