McDonald’s needed to win Americans back. Then came an E. coli outbreak | CNN Business

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New York CNN  — 

Even for a brand as gargantuan as McDonald’s, the last few months have been… a lot.

Before an E. coli outbreak was revealed last week, the burger chain had already become an unwitting character in competing political narratives and a target of scorn from customers who felt the golden arches had lost their shimmer. Even the “Grimace effect” — the New York

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