Here’s What Etsy Is Doing to Get 10 Times More Traffic

Etsy’s revenue has more than tripled, from $818 million in 2019 to $2.75 billion in 2023. And as its revenue rises, so does the platform’s investments in technology. Etsy spent $470 million last year for research and development — a record high.

“I think Etsy is uniquely positioned to benefit from AI,” Etsy CFO Rachel Glaser said in a Wednesday interview with Bloomberg. “Finding that needle in the haystack is tricky — that’s part of what makes Etsy both delightful and frustrating to people. Being able to serve the good stuff to the top fastest is where AI can really benefit us.”

Related: How To Sell on Etsy: A Comprehensive Guide

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