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I recently completed an expensive integrative health and wellness coaching protocol. While the quality of care was outstanding, it became clear that the real value clients perceive hinges not just on the expertise of the coaches but on the entire service delivery experience. How you deliver care — seamless, optimized and digitally native — can significantly influence how clients perceive their return on investment (ROI). Clients are more likely to see their high price tag justified when they know their coaching and care vendors have invested in their education (a massive undertaking) and their digital infrastructure.
However, reflecting on my experience,
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