New York CNN —
At the US Open currently underway in New York, a single cocktail will surpass $10 million in sales before the tennis grand slam event ends September 8.
The drink’s sales alone could cover the combined championship prize money for both the male and female singles winner — $3.6 million each this year.
The Honey Deuce – a mix of vodka, lemonade and a raspberry liqueur, plus its signature melon balls – has become a major success for both Grey Goose and the tournament. It’s the result of a strategic marketing campaign
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