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Technology companies excelled during the early years of the coronavirus pandemic as businesses scrambled to adapt to remote and hybrid working. However, over the past couple of years, the industry has faced challenges including layoffs and global, macroeconomic uncertainties. While the sector appears to be recovering in 2024, having a strong brand continues to be essential to stand out from your competition.
Follow this guide to build a brand that secures your tech company’s future.
The importance of branding in the tech industry
Too often, branding is reduced to the visual appearance of a company. However, building a successful brand involves more than
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