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As marketing leaders, we balance our creativity and strategic thinking against practicality. Still, every once in a while, a project comes along that allows you to let your imagination and strategic thinking flow and really “go big or go home.”
Maybe you’re introducing a new product, conducting a brand overhaul, or feeling the need to shake it up as a brand. Whatever your reasoning for trying a new, bold marketing strategy, opportunities for a strong return on your investment abound. Running with a big idea can also feel risky, especially if you’re capitalizing on an emerging trend. Here are four ideas
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