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In a world increasingly focused on sustainability and social responsibility, building a business with purpose has become a necessity. A purpose-driven business creates a nurturing environment for its stakeholders, which reminds me of some of the underlying principles of running a successful chicken coop and my experience building Chicken Coop Company. Here, we’ll explore the lessons we can learn about infusing a business with a strong sense of purpose.
Make no mistake: Having a mission-driven business can significantly impact your success. Even when facing tighter budgets, 70% of consumers, which marks an 11% increase from 2022, consciously choose to back brands
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