Google Pixel Tech Reviewers Face Unexpected ‘Brand Love’ Fine Print

Google released its new Pixel 9 phone lineup last week, but some reviewers say they faced an unexpected “Brand Love” requirement: They couldn’t place the Pixel phones next to competitors, like iPhones, and if they seemed to prefer other brands, Google would stop giving them early access to review units.

The requirement, shared on social media on Friday and over the weekend, applied to creators who are a part of Team Pixel, a program that gives content creators free devices in exchange for reviews.

Now, Google says the requirements were an error.

“#TeamPixel is a distinct program, separate from our press and creator reviews programs,” Google communications manager Kayla Geier told

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