Opinions expressed by Entrepreneur contributors are their own.
It’s been said that when you make a sale, people aren’t necessarily buying the product or service you’re offering — they’re buying you. The reason this statement tracks is that you have to be an effective communicator when it comes to your sales pitch and your personal style.
A clear-cut value proposition must demonstrate what’s in it for the consumer you’re targeting. You also have to understand the persona of your target audience and what motivates them. When you’re making your appeal, you have to establish both credibility and trust, which is why your brand’s unique value proposition and key differentiators
→ Continue reading at Entrepreneur