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It’s no secret that many franchisors have successfully expanded their footprint and operational reach by utilizing the Master Franchisee model. In this scenario, franchise growth is accelerated well beyond the mere unit level, ceding much larger territorial control to an individual with many more responsibilities than the average owner in the franchisee network.
Certain business models can greatly benefit from this approach, especially when expanding into a wide variety of new and different markets with varying cultural differences.
While most would initially question why every franchisor doesn’t use the Master Franchisee approach, you’ll see why utilizing these preferred intermediaries isn’t for everyone.
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