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When you meet a potential client, and they express interest in you, your company or offer, one of the first things they do is Google your name.
Why? People trust Google, and its search results have become much like those of an online branding and marketing business card. They can make or break a deal. In turn, a great many individuals and companies trust Google to understand them and be able to represent them accurately in those results: they expect it to be able to “connect the dots,” but algorithms aren’t always that smart (at least not yet). In many instances,
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