You’re more likely to turn on the TV to watch YouTube, Netflix, or another streaming platform than you are to watch cable.
Nielsen’s June “The Gauge” report, which assessed what U.S. audiences watch through a TV screen for the previous month, found that more viewers are opting to stream content through their TVs.
YouTube had a record-high share of TV viewers across all streaming services in May; 9.7% of all views on connected and traditional TVs last month were an effort to access the platform.
About one in 10 people who turned on the TV wanted to watch YouTube.
“We’re not talking about your mobile phone, your laptop, that I’m sure you
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