Earlier this spring, Costco made a massive change to the packaging of a cult-favorite food product, and now longtime fans are noticing — and complaining — about the switch.
Costco sold an estimated 137 million rotisserie chickens in 2023 while still maintaining a price of $4.99, despite inflation and rising production costs. But the company began changing the packaging in March, from its signature hard shell container to a clear bag, a move that’s been slowly rolled out into more stories and causing a viral frenzy among loyal shoppers.
“Dear Costco,” one fan penned on X. “Your new rotisserie chicken bags and the chicken inside them is nowhere near what they
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