A few months ago, Thaddeus Yan heard that Trader Joe’s was preparing to sell a fairly mundane new item: A miniature insulated cooler bag. Right away, he was on the lookout. When he went to London on a trip, he even deputized his mom to keep an eye out for the bags.
After months of waiting, Yan drove to a Trader Joe’s at 7:30 one morning this month and bought as many as he could, given the store’s purchasing limit: Two in bright teal, and one in hot pink, both with prominent TJ’s branding.
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