McDonald’s launched its retro-futuristic spinoff, CosMc’s, in Bolingbrook, Illinois, in December. The response was stronger than expected, with the location receiving more than double the visits of a standard McDonald’s when it opened. The quirky brand has resonated with the 22- to 29-year-old age group, a demographic that usually visits McDonald’s with less frequency than older consumers.
Now, the fast-food giant is moving ahead with plans for CosMc’s expansion, including more locations, its own mobile app and entering a new city.
New locations, new city
CosMc’s currently has four locations — the
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