Amid recent reports of sky-high menu prices and new efforts to bring back customers, a member of McDonald’s top brass is reaching out to customers directly.
In an open letter to patrons on Wednesday, Joe Erlinger, president of McDonald’s USA, addressed reports that menu prices have increased over 100% in the past five years and rebuked claims that the famed burger chain raised prices above standard inflationary rates.
“Recently, we have seen viral social posts and poorly sourced reports that McDonald’s has raised prices significantly beyond inflationary rates. This is inaccurate,” Erlinger writes.
Related: McDonald’s Adding a $5 Value Meal on June 25: Report
Erlinger notes that most McDonald’s are owned by
→ Continue reading at Entrepreneur