Instagram is pausing work on a version for children younger than 13, called “Instagram Kids”, the Facebook-owned photo sharing app said on Monday.
Instagram Kids was touted to require parental permission to join, and provide ad-free, age-appropriate content, but US lawmakers and advocacy groups alike have urged the social media giant to drop its launch plans, citing safety concerns.
“We won’t stop pressuring Facebook until they permanently pull the plug,” said Josh Golin, executive director of Fairplay, an advocacy group focused on kids.
Instagram said in a blog post that building Instagram Kids was the right thing to do, but it was pausing the work and would continue building on its parental