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Many brands undergo a formal refresh every few years, updating their look and feel to ensure they stay relevant to their market. It keeps guests coming back. People like consistency and familiarity but also want something fresh in the experience. It’s not something you can leave on the shelf and pull out for tweaking every few years or even every few months; it has to be a daily concern, an ongoing process designed to enhance the guest experience and uphold the brand’s high standards every time someone walks through your door.
A refresh differs from a rebrand, creating an entirely new
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