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Public relations is vital for business, but it can be expensive. An estimated $16 billion is spent on PR agencies each year. It’s hard to quantify exactly what value you’re getting for that money, and top agencies like Edelman and 5WPR aren’t exactly forthcoming about pricing.
I’m not slamming any of these agencies. They aren’t purposely hiding their pricing – PR is a specialized service, and the cost depends entirely on what customized plan your brand requires.
In fact, brands often have many misconceptions about PR and what agencies are capable of. We often hear the same PR myths during client onboarding
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