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We live in a world where brands are becoming household names. You can Google stuff to learn, Photoshop pictures to make them better (or worse) and don’t even start about the infamous Netflix and chill. If you want to become the next Sharpie or Kleenex, you need to build your brand equity early.
Before telling you “why,” let’s handle the “what.” Brand equity is a somewhat intangible measurement of your brand’s recognition, trust and goodwill. However, despite its ephemeral nature, it has a direct impact on your sales, as consistent branding can increase your revenue by 23%.
You can use many metrics
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