In 2008, Taco Bell launched an ad campaign titled, “Why Pay More?” to promote its value menu, with items priced at $.79, $.89 and $.99. As a joke, the brand suggested that 50 Cent (aka Curtis Jackson) — who was arguably at the height of his fame at the time — change his name to 79, 89 or 99 Cent for the promotion. The rapper was not amused.
Jackson sued Taco Bell for $4 million for using his name and persona without permission. According to the suit, Taco Bell’s campaign
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