5 Unforgettable Lessons I Learned Spending $1 Million on a Domain Name

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Every once in a while, a domain name transaction occurs that sends shockwaves throughout the domain community. During the first half of 2024, for example, three domain sales have met this standard, per DN Journal. These include Rural.com selling for $550,000, TP.com being bought for $1.2 million, and Gold.com setting the year’s record after being purchased for a breathtaking $8.5 million.

I can’t begin to tell you how excited I was when I knew that the three-letter, ultra-premium domain name I wanted was available for purchase. In my case, this was VPN.com, a domain I initially purchased for $1 million in

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