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LinkedIn is a powerful platform for thought leaders to build their personal brand, establish credibility and connect with a broad audience. However, to truly stand out, it’s important to diversify your content and go beyond the standard updates and announcements.
This is where the STEP Content Framework comes in, offering a strategic way to organize and maximize your LinkedIn presence. It includes five types of content: Storytelling, Thought Leadership, Engaging, Personal, and Promotional.
By leveraging this framework, you can create a well-rounded content strategy that consistently engages your audience and enhances your personal brand.
Related: With This LinkedIn Algorithm Change, Your Best Posts
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