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Is your email engagement dropping off lately? You may think your content is the culprit, but consider this: your emails could be landing in the spam folder. Large email service providers (ESPs), like Google and Yahoo, are enforcing tighter email-sending rules. So, if your campaigns aren’t performing, it’s time to reassess your practices.
A good place to start is your email list. As you add more contacts to it, remember that more than 25% of your leads decay yearly. Overlooking your bounce rate and spam complaint rate will ruin your reputation with ESPs and Internet service providers (ISPs) – and cause
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