Opinions expressed by Entrepreneur contributors are their own.
There’s always a push-and-pull between long-term marketing and short-term financial goals, but there are several small business marketing tactics you can implement today that will bring you short-term results while also setting you up for long-term success. Here are five of them.
1. Re-engage leads who’ve gone cold, and put a system in place
There are plenty of former leads sitting in your customer relationship manager (CRM), email inbox or even your social media direct messages. These people were once interested but didn’t buy, so you moved on. But things may have changed, and it’s worth checking. So check.
Create a list of
→ Continue reading at Entrepreneur