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Software as a service (SaaS) is a booming industry full of potential and innovation. However, many SaaS businesses rely heavily on paid advertising for lead generation and customer acquisition, often overlooking the incredible power of organic traffic. This leads to high customer acquisition costs, which slows down business growth.
Search engine optimization (SEO) is the practice of optimizing your website to rank higher in search engine results pages. Investing in SEO can drive sustainable organic traffic, reduce acquisition costs and attract highly qualified buyers ready to book demos.
In this article, I discuss five essential SaaS SEO techniques to help you rank
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