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The following excerpt is from Mark Siebert‘s book The Franchisee Handbook: Everything You Need to Know About Buying a Franchise. Buy it now from Amazon | Barnes & Noble | Apple Books | IndieBound
While the internet is an excellent tool for preliminary research, it should serve as a foundation rather than the sole source of information. Combining online research with real-world exploration — such as engaging with franchisors, brokers, competitors, and trade events — will provide a more comprehensive understanding of a franchise opportunity.
Beyond digital resources, visiting franchise locations (both local and in distant markets) allows prospective franchisees to evaluate
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